|
Published 11/20/2003 on GreenLight
Toys Corporate site & Licensing
Media News
GREENLIGHT LAUNCHES "CITY WHEELS" DIE-CAST
November 20, 2003 - Indianapolis. GreenLight LLC, an
Indianapolis based marketer of die-cast replicas, announces the release of a
die-cast vehicle line themed after cities of the world. The program, dubbed
City Wheels and marketed under the GreenLight Collectibles brand, will offer
New York City-themed die-cast vehicles as the inaugural line, followed by
various cities to be released in 2004.
The New York lineup consists of four vehicles - Mini Cooper
Taxi Cab, NYPD Ford Expedition, "I Love NY" Corvette Convertible and
Lincoln Navigator Limo Service. Each item is packed with a themed trading card
that features different New York City attractions. Licensed by the respective
automobile manufacturers, GreenLight has also executed license agreements with
the New York City Police Foundation (NYPD) and the NY State Department of
Economic Development ("I Love NY") for the program. The die-cast
products are 1:64 scale and are limited to just 5,000 pieces of each (4,000 and
1,000 piece variations). The vehicles all feature real rubber tires, custom mag
wheels, original paint schemes and sequentially numbered packaging.
"We are very pleased with the quality and detail of our
initial City Wheels release," commented GreenLight President Kevin Davey.
"We look forward to continuing this line with replicas that reflect the
flavor and excitement of major metropolitan cities and their attractions."
The product is available to purchase throughout New York in
gift and specialty shops as well as via hobby dealers and online die-cast
retailers. The entire set is immediately available to purchase online via
DieCast Alley or TNT Die-cast.
GreenLight LLC is a marketer of limited edition die-cast
programs that target specific market niches. In addition to street vehicle
programs, GreenLight produces race cars and pace vehicles under license with
the Indy Racing League and Indianapolis Motor Speedway.
For more information, visit www.greenlighttoys.com
or contact GreenLight at 317-287-0600.
GL-06/03
|
